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3 Common Misconceptions About Brand Advocates
With brand advocacy gaining prominence as a priority for CMOs, more and more marketers are being tasked with getting a brand advocate program up and running for their company or division. However as a...
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A Tweet Falls in the Woods: How People See – And Miss – Your Best Posts on...
Social media managers put their heart, time and energy into creating and finding great content to share online, but often the most important posts aren’t seen by their target audience- or even their...
View ArticleWhy The Rise of Mobile Will Change B2B Content Marketing Forever
With mobile traffic now representing about 13&% of all internet traffic, it’s clear that mobile is well positioned to sit beside desktops as the way the world interacts online in the near future....
View ArticleCustomer Acquisition vs. Customer Engagement (BTW There Is A Difference)
The sales process is fascinating. As I learn more and more about it and dive into all the tools that help capture leads, I’m in awe of the thinking and technology that’s been developed around it....
View ArticleCustomer Engagement: How Much is Too Much?
A question we frequently get asked in regards to customer engagement is, ‘how much is too much?’ The reality is we haven’t seen a one-sized fits all approach but there’s one thing we’re 100% sure of:...
View ArticleHow To Make Email Newsletters Really, Really Effective (Email Insider)
Published in MediaPost Email Insider, Wednesday, September 10, 2014 There’s ample data to support the effectiveness of email marketing — in particular, email newsletters — yet it seems to have lost its...
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Eloqua Email: What Happens When the Drip Campaign Ends?
There are a range of different types of Eloqua email you can send out. One of the most useful tools in Eloqua are multi-step email drip campaigns. They automate so much of the communication with a...
View ArticleEloqua and Postini: A Comprehensive Overview
Recently I was asked to jump on a call with an Eloqua user to discuss email deliverability when it comes to Postini. While I was familiar with Postini, I had to admit that I didn’t know enough about...
View ArticleNurture vs. Newsletter: OMC’s Cloud Content API
Be the Business Insider of your industry. In the grand scheme of email, there are really only two categories: Sales emails: With few exceptions, most emails with a call-to-action (CTA) are sales...
View ArticleReady to Kick off 2016 right? Here are the top Email Marketing Trends of 2016
For those who are about to sit down and review their 2015 results in detail, it’s important to know what you’re looking for and how you can realistically improve on in 2016. For those in the industry,...
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